ONEsite Team

Your brand website is dead.  Adding a facebook URL won’t save it.

The web has undergone an unmistakable and irreversible shift – it has become more dynamic, interactive, and mobile.  What began as participation on social networks has forever altered the visitor expectations for any and every website.  The capabilities of the latest mobile devices have created an audience that demands a level of experience unprecedented on the mobile web just a few short years ago.

The web now has more, and more engaged, participants than ever before.  It has unmatched reach to people’s attention.  That reach carries with it almost limitless opportunities for brands to connect with their customers, prospects, and reap the benefits of allowing those same individuals to connect with one another.

To take advantage of that reach,  your website must offer a true blend of editorial and social content and functionality. It must natively integrate with the other destinations that make up a your web presence. And they must look to extending onto any and every mobile device. To be successful this all must present an integrated, seamless, and coordinated experience for the user.

You can not hope to be successful by simply moving your stale content and presence to facebook.com/wastedeffort.

In spite of what the “Social Media Expert” plying for a consultancy may say, now is not the time to ditch your website in favor of a Facebook Page or Twitter account.

No, your website – that branded destination on the web whose experience you full control - gives you the best and most effective real estate of your online presence.  It is the one closest to your brand that you can do the most with. While your total presence may include any number of satellite channels or sites – from Facebook Pages to Youtube Channels – those should be built to feed your site, and your site should be built to feed them content to draw people back.

The next generation of web and mobile sites and destinations is going to require the next generation of tools and platforms to create, monitor, and manage them. Not only will the skills required need to evolve, but the tools must as well.

At ONEsite, we're creating those tools and those next generation experiences today – many of our clients are creating destinations that blend their editorial content with their communities and audiences, that natively integrate with social networks and other sites, and that are beginning to extend onto mobile devices. Not only does this make their central websites and presence more effective, but increases the effectiveness of their Facebook and Twitter sites by creating better integration and content flows between the two.

They are working towards the next generation of sites that prove more engaging, and ultimately more competitive and successful.

To many the prairie is windswept fields of waving wheat and the steady, nodding rhythm of pumpjacks stretched out under an endless blue sky.   Too often to those on the coasts, the prairie is a great place to raise corn or cattle, but not a tech company.  Slowly, surely, and undeniably that perception is beginning to change. 

CNN published an article this week on the spurring growth of ‘Silicon Prairie’ as tech companies begin to take root throughout the central states.  You can read it here.

Places whose history is steeped in the rugged determination of pioneers are turning that spirit to success in tech.  Oklahoma as first a territory and then a state built itself on the motto Labor Omnia Vincit – Hard Work Conquers All.

We have built ONEsite with hard-work and determination.  Our clients now include some of the most recognized global brands.  From clients on either coast like Fox, Univision, Marvel, the NBA, and TIME to those in Europe and Asia like News International’s The Sun, CAPCOM, Panasonic, and Telstra, ONEsite has an unmatched caliber of clients for a company in the state, region, and rivals that of any competitor worldwide.  We’ve won many of those clients with a visit to our Oklahoma headquarters. 

ONEsite has grown its team from barely 20 to well over 50 and continues to actively hire, recruiting some of the region’s best new talent.  Few things have made this job more rewarding than the ability to create those opportunities in the state. 

Even as the economy has struggled we’ve had strong growth month to month and year to year.

It is disciplined business we have built, without outside investment and through the efforts of an incredible team, that now gives us a razor sharp competitive edge.  We are proud to be an example of success that can come from anywhere, and can’t wait to see the success in the coming years for our company, our state, and our region.